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Home » U.S. Polo Assn. Serves as Official Apparel Partner for 2023 Cowdray Gold Cup

U.S. Polo Assn. Serves as Official Apparel Partner for 2023 Cowdray Gold Cup

Gold Cup 2023 - UAE Champions

Historic Cowdray Park Polo Club Hosts Both Ladies and Gold Cup Championships

WEST PALM BEACH, Fla./MIDHURST, U.K. (July 25, 2023)

U.S. Polo Assn. also served as the Official Apparel Partner for the British Ladies Championship, which took place from July 10 to July 22 at Cowdray Park Polo Club. The classic, sport-inspired brand provided apparel for all on-site staff of both events and promoted both tournaments globally. In collaboration with Brand Machine Group (BMG), U.S. Polo Assn.’s brand partner in the U.K., the event hosted social media contests, divot stomp prizes, cap giveaways, and also offered exclusive products sold on-site in a merchandise tent.

The riveting Cowdray Gold Cup was an unforgettable sold-out competition in front of over 10,000 energized fans, filled with action-packed chukkers that unfolded under the English afternoon sun. Fifteen teams competed for the illustrious title, but ultimately, UAE Polo Team prevailed in the closing minutes of the Final against Dubai Polo Team with a score of 12-11. U.S. Polo Assn. also presented Barto Castagnola from the UAE Polo Team as the MVP of the tournament. Fans enjoyed watching the top tournament in the United Kingdom, with plenty of on-site musical entertainment, a luxury retail village, artisan food outlets, and well-stocked bars.

“U.S. Polo Assn. is proud to once again support the historic Cowdray Gold Cup as the Official Apparel Sponsor in one of the great venues of British polo,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand. “As our global footprint expands, we are honored to continue this partnership and highlight the sport of polo in the United Kingdom, which is one of U.S. Polo Assn.’s fastest-growing markets.”

Event attendees caught the action as VIPs or spectators and enjoyed watching one of the highest levels of competition in the sport of polo while experiencing the English charm of Cowdray Park. The Cowdray Gold Cup is regarded as one of the top pinnacle tournaments of polo, alongside the U.S. Open Polo Championship® and the Argentine Open Polo Championship.

“The Cowdray Gold Cup is the perfect opportunity to connect consumers with historic English polo and the authentic sport-inspired U.S. Polo Assn. brand,” said Boo Jalil, CEO of Brand Machine Group, the U.K. partner for the global, multi-billion-dollar U.S. Polo Assn. brand. “Both polo aficionados and those who are new to the sport can appreciate the beauty of Cowdray Park Polo Club and feel the importance of this historical event.”

Inaugurated in 1956 and played on the illustrious Cowdray Estate boasting 16,500 acres, the Cowdray Gold Cup remains one of the most prestigious high-goal awards in the United Kingdom and globally today. Cowdray Park is recognized as the Home of English Polo, with its first competitive polo tournament dating back to 1910. Located in the heart of England, Cowdray Park prides itself on its strong heritage of sporting excellence where top polo players from around the world compete and are part of its history and tradition.

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